Industrial 3D product animation, made from your CAD

Proofscene makes 3D product animation from your CAD: launch films and social clips that take your product apart, cut it open and show it working, cut natively for every platform, with captions, thumbnails and the posts written.

Tutamen ICM-21 launch film, 0:56. Rendered from the model that runs on Tutamen’s product page.

Six films from four CAD models

The October 2026 launch series: one idea per film, each about half a minute, each ending on a live page anyone can try. Shown here in 4:5; every one was also cut for 9:16 and X.

  1. Film 1 0:35

    Interactive 3D product page: this is a product page

    Everything in this film is a live web page: take the product apart, cut it open, run the coolant and see through it. Built from one CAD file for Tutamen’s ICM-21 manifold, and the same works for pumps, valves and robot joints.

    Watch with transcript
  2. Film 2 0:33

    Exploded-view animation: take it apart

    Explode the real ICM-21 manifold part by part, unscrew the sockets, move any part by hand and click for its mass and volume from the CAD, then watch a pump come apart along its shaft.

    Watch with transcript
  3. Film 3 0:35

    Cutaway animation: cut it open

    A section through the real ICM-21 manifold and a centrifugal pump, live in the browser: any direction, any depth, hatched cut faces from the CAD and coolant flowing in the cut channels.

    Watch with transcript
  4. Film 4 0:31

    Flow animation: turn it on

    The ICM-21 manifold with its coolant running the datasheet split and a live flow-rate slider, a cut-open view of coolant filling every socket, and a centrifugal pump spinning up from 15 to 40 m³/h.

    Watch with transcript
  5. Film 5 0:33

    X-ray animation: see through it

    A scanner sweep turns a cooling manifold to glass and then into its engineering drawing. On the live page: X-ray with one part kept solid, measuring snapped to the CAD edges and the drawing with its tolerances, then the same X-ray on a pump and a robot joint.

    Watch with transcript
  6. Film 6 0:36

    3D product viewer on your website: put this on your website

    Every model gets its own link and QR code, or the whole product page is built into your own site: 3D, specs, datasheet, contact button and a guided tour, for pumps, valves, manifolds and robots.

    Watch with transcript

Native for every platform

A film cropped from 16:9 to fit a phone loses the product off both sides. Each format is framed on its own, and comes with what that platform needs to post it.

PlatformFormatsPixelsComes with
LinkedIn9:16 and 4:51080 × 1920, 1080 × 1350Captions burned in for a feed that plays muted, a post for your personal profile and a reshare for the company page, the link in a first comment.
YouTube16:9 and Shorts 9:161920 × 1080, 1080 × 1920Title and description, a caption file, a thumbnail for each format.
InstagramReels 9:16, feed 4:51080 × 1920, 1080 × 1350Caption, hashtags and alt text; a cover for the Reel and for the grid.
TikTok9:161080 × 1920Caption and hashtags, and a cover frame.
X4:5 or 16:91080 × 1350, 1920 × 1080A post that fits in 280 characters, alt text and a 30 fps file for X.

What you get with each film

Everything your social team needs to post it the same day, on every channel.

  • Every format, cut natively

    Each film is framed again for 16:9, 4:5 and 9:16 rather than cropped, so nothing important falls off the edge on a phone.

  • Captions two ways

    Burned into the picture for feeds that play muted, and as a caption file for platforms that take one.

  • Thumbnails

    A designed cover for each platform and format, with the product and a few words that make engineers stop scrolling.

  • Post copy ready to paste

    The post, the first comment with your link, hashtags, a YouTube title and description, and alt text for every film.

  • Voice-over and music

    A voice-over script written from your datasheet, read in a natural English voice, and a music bed mixed to the cut.

  • A live link at the end

    Every film ends on the interactive page it was made from, so a viewer can go and try the product themselves.

How a film is made

From the CAD you already have to files your team can post the same day.

  1. 1

    Send the CAD and what it should sell

    A STEP file or any CAD export, the datasheet, your logo and colors, and the two or three things buyers must understand.

  2. 2

    Script and storyboard

    One idea per film, written from your datasheet: the shot list, the words on screen and the voice-over, for your approval.

  3. 3

    Render, voice and music

    Every shot rendered from the model, with motion blur and depth of field, a voice-over and a music bed cut to it.

  4. 4

    Review the cut

    One round of changes on the full cut, numbers checked against your datasheet.

  5. 5

    Every format, ready to post

    16:9, 4:5 and 9:16 files with captions, thumbnails and post copy for each platform.

Why make films from the interactive model

A separate animation studio builds its own model of your product. We already have the one your buyers use, built from your CAD.

See the interactive demos
The film matches the product page
Both come from one model, so the part the viewer sees in the clip is the part they can then take apart on your site.
A series, not one film
The model, the materials and the lighting are already built, so six short films cost far less than six separate productions.
Correct to the CAD
Assembly order, flow routes and dimensions come from your engineering data, not an artist’s guess.
Easy to update
When the product changes, the films are rendered again from the new CAD.

3D product animation FAQ

Short answers about films made from your CAD: what we need, formats, cost and use.

Ask for a quote
What is 3D product animation?

3D product animation is film made from a 3D model of the product rather than shot with a camera: the product can come apart, turn transparent, be cut in half or show fluid moving inside it. For engineered products it shows what a camera cannot, how the product goes together and how it works.

What do you need from us?

Your CAD (a STEP file or any CAD export), the datasheet, your logo and brand colors, and the two or three things you want the films to sell. If we are also building your interactive 3D product demo, the films use the same model and need nothing extra.

Do we need the interactive demo to get films?

No. Films can be made from your CAD on their own. They are quicker and cheaper alongside a demo because the model, materials and lighting are already built, and each film can then end on a link to the live page.

How much does 3D product animation cost?

A product film with voiceover starts at $1,800, and a launch series of six films at $3,500. The price depends mainly on the number of films, their length, what they show (assembly, cutaway, flow), the voice-over and the languages, and you get a fixed quote before any work starts. Every price is on the custom films page.

Which formats and platforms do you deliver for?

16:9, 4:5 and 9:16 masters at 1080 pixels or more, framed natively for each, plus the copy, captions and thumbnails each platform needs: LinkedIn, YouTube and Shorts, Instagram Reels and feed, TikTok and X.

How long are the films?

Whatever the channel suits. The series on this page runs 31 to 36 seconds per film for social feeds; a launch film for a product page or a stand is usually about a minute.

How long does it take to make 3D product animation?

It depends on how many films you want and whether the model already exists. The six films on this page were scripted, rendered, voiced and cut for every platform in under a week, from models that were already built for their interactive demos. Your quote gives you a delivery date.

Can we use the films in ads and at trade shows?

Yes. The delivered films are licensed to you for your own channels, paid campaigns and stand screens.

Can the films be in other languages?

The voice-over and captions can be produced in other languages on request; tell us which markets the films are for when you ask for a quote.